More locations opened throughout the United States after the initial success of these two brick and mortar establishments. Aeropostale had the right idea about how to properly market their clothing and accessories.
While they started out as a brick and mortar establishment, they were quick to realize that an e-commerce approach was necessary to become serious competitors in the clothing industry. They established the e-commerce site Aeropostale. This gives online and mobile shoppers easy access to their products without the need to travel to a physical location.
Ordering is fast and easy and it boosted their sales dramatically. We were impressed with the fact that Aeropostale keeps control over their proprietary brands without outsourcing. They do the designing, the sourcing, the marketing and the selling for their own merchandise.
This is just one of the ways that the company is able to ensure high quality in the final products they sell to the customers. Aeropostale is in charge of the items from the planning stage, development, production, advertising and making the final sale to the customer. Of course, you can find this brand for sale through other popular retailers, but control over Aeropostale marketing is kept within the company.
This increases confidence in the brand and makes it appealing to customers who are willing to pay a little more for the branded items because of the quality and durability. The company has achieved major success at its stores in the United States.
The brand is circulated throughout the entire world. They also operate locations in Puerto Rico. These international stores include Aeropostale plus their P. Aeropostale is a designer brand that is within the reach of practically everyone.
Aeropostale has been brilliant in their approach to providing customers with design features that they love. The brand formed a collaboration with Bethany Mota in , and they added the Bethany Mota collection to their stores. The brand also added a collection of active wear for girls that is called the Live Love Dream collection. This line focuses upon clothing and accessories or surfers and skaters. The company made a move to open up a chain of stores under the parent company.
The clothing and accessories which were sold under this brand were more expensive than Aeropostale and the stores were considered to be more upscale. They were attempting to establish a new marketing niche within the Aeropostale domain. They developed a new collection in , that officially launched in October of that year. They worked with the brand to create the new line of clothing and accessories that is geared specifically towards boys ad the type of clothing that they like to wear. The styles are a bit edgier that comparable items offered by other brands and so far, the new collection has been successful.
The secondary brands that Aeropostale has developed each has a specific target audience within their marketing strategy. Their goal has been to identify what their customers enjoy in design elements. This has resulted in the need for a variety of different brands so they will have items to offer people with a variety of different tastes and preferences in clothing.
We compared the number of specialty brands that Aeropostale offers for girls with the brands that they offer for boys and we were a bit surprised to discover that they offer a great deal more for girls than they do for boys.
In the designer and clothing industry, certain brands develop intense competition with comparable brands. Another of their major competitors is American Eagle Outfitters and a few other lesser known brands who offer lower prices.
There are a lot of people who are not aware of the fact that Aeropostale has been involved in several promotional campaigns to help raise money for donation to the less fortunate. It was geared towards raising awareness about teen homelessness.
They partnered with a non-profit youth organization called Do Something. Each Aeropostale store took up collections of jeans that were lightly used and still in excellent condition. The figures for the number of donated jeans collected rose each year. In , they had raised more than , pair of jeans and by , Aeropostale had collected more than a million pair of jeans for distribution.
They sweetened the pot by donating 10, pair of brand new jeans to the effort in and When the devastating earthquake hit Haiti in , Aeropostale developed a campaign to help the survivors. This signified a major contribution from the brand and although it cut profits on jeans by half during the promotion, they maintained the commitment to help others who were in need.
The need for clothing for homeless kids was great, and in , Aeropostale joined forces with The Vamps, a British pop band to help promote awareness of the problem.
Schools were encouraged to take up collections of jeans. The brand put out the incentive that the school raising the largest number of jeans would be given a private concert from The Vamps. The project was a huge success with more than 82, in participation and together, the group collected , pair of jeans for distributio to those in need. They organized a program that they called the Real Teen Contest.
If was aimed at discovering new talent in teenagers. The company has gone through its share of ups and downs. Private Equity-Backed. Primary Industry. Other Industries. Parent Company. Authentic Brands Group. Primary Office. What you see here scratches the surface Request a free trial.
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