The Fashion Institute of Technology initially rejected her application before accepting Blodgett as a student. Her big break — running Bare Escentuals — only came because the business was faltering. But then, off she went and launched a mineral makeup revolution with bareMinerals. With her new book, Blodgett is launching her second act. Throwing on a backpack, she became a full-time Stanford student through a program designed to help successful professionals reinvent.
Blodgett built a cosmetics empire by screwing the rules. Instead of projecting a haughty image, like most beauty brands, both the entrepreneur and bareMinerals ooze relatability, love, deep human connection and a little magic.
She called employees to the lobby for 2 p. She replied to fan mail with handwritten notes, solicited customer feedback on which products to create, and offered a job, on the spot, to a helpful Starbucks barista. At age 57, Blodgett is most concerned with supporting others, having fun, being happy and making others happy. She also backs women-led upstarts like Skin Te, Aday and Kinship. I just need to plug in the coffeemaker to feel like I made it. Blodgett says she chooses to be lucky.
Their relationship with their mother could improve. Will it change lives? I always liked the idea of blending beauty and brains. At first I wanted to work for Christian Dior at Gimbels [the now defunct department store], but they looked down at me.
LB: I didn't look the part. And that whole thing pisses me off, "not looking the part. I could be good at this! LB: I just felt bad for the women who came in. They weren't necessarily interested in buying the things they were told to buy, and they were bullied into it That developed my theory on how to treat people in retail For me it's never been about the sales numbers.
The company was close to bankruptcy. LB: It was one of the riskiest moves I've ever made. I was the breadwinner. I had a baby at home. My husband doesn't work It's not like I thought, I can turn this around.
It was more the idea of making my own decisions and not reporting to anyone. But stress came when the sales weren't moving. LB: Yeah! I felt like the host was talking to me.
So I filled out the application [to go on QVC]. I just assumed no one I knew was going to watch People were wearing liquid foundation, but they were going to the dermatologist every month. There was something not right! I knew there was nothing in BareMinerals to harm the skin. LB: We sold out! If I'd had the cash, I could have taken out print ads [instead of doing QVC], but I would never have gotten the essence of the story right. The voice of the brand became the girlfriend voice. LB: In we needed retail distribution.
We had an infomercial, but infomercial brands weren't sold in prestige areas. Sephora [headquarters] was across the street, but I couldn't get a meeting. Finally I rented a white limo with flowers and took the buyers to one of our boutiques and did make-unders. So then the CEO was open-minded. CL: Shiseido insisted you remain the face of the brand. Is that important to you? LB: I'm so attached to this company I feel like we're one and the same!
My son was under two when I [got] here; now he's It's part of his life too. LB: It was ' I'm not saying it was easy.
He was cool; I often wasn't the nicest. When I was having a bad day, I was like, "Why don't you go to work? It's not a decision you make and everything's perfect. Guys will say to him, "You're so lucky you can stay home and play with the kid.
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