Who is walmarts target market

Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Walmart uses mono-segment type of positioning and accordingly, Walmart marketing management appeals to single customer segment who place greater value on the price attribute of products compared to other attributes.

The following table illustrates Walmart segmentation, targeting and positioning:. Geographic Region Domestic and international Density Urban and rural areas. It is important to specify that although Walmart attempts to target customers of all ages via its marketing communication messages, particular attention is paid to young consumers, dubbed as generation X due to the strategic importance of achieving the loyalty of young consumers for long-term perspectives.

For example, what age group shops at Walmart most often? However, the average age of customers at Walmart is 46 years old, with women frequenting the store more often as of Hispanic shoppers are the second most popular race that shops at Walmart, followed by Black customers.

Based on market research that compares the average age of customers between retail stores, the average age of Walmart shoppers is 46 years old. Unlike other retail stores, Walmart does not explicitly target one age group. Essentially, Walmart is able to provide products that people of all ages demand. When it comes to what gender shops at Walmart more, it is pretty evenly split. However, women tend to shop at Walmart more than the number of men do.

When comparing Walmart to other retail stores like Target, Costco, and Kroger, the customer base follows a similar pattern. At both Walmart and other retail stores, women make up a more significant percentage of the customer base. One aspect that draws so many customers to Walmart is their extremely low prices, which cater to households of all incomes.

Basically, people who shop at Walmart are looking to receive great prices on items because they work hard for their money. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. US Markets Loading H M S In the news. Mary Hanbury. Walmart is the biggest retailer in the US — and the world — and attracts millions of shoppers to its stores each year. With this in mind, Business Insider decided to look at what its average American shopper looks like.

We used data gathered from Kantar Retail's ShopperScape, a monthly survey that polls 3, US shoppers on their shopping habits.