Is that really it? But you could argue that Braun and Bieber have executed it better than most; that the details of their approach to creating the perception of open communication channels with fans, whatever they are, must be, considering the results, cleverer than the rest of the competition.
And, in the same vein, you could argue that the behind-the-scenes machinations of Usher and L. Reid — two members of the extended Bieber team who have driven music industry successes for decades — must have been more effective as well.
Braun discovered him on the Internet as well, that time on MySpace, and also flew him to Atlanta, where they together worked on establishing industry connections and creating online buzz.
His downy cheeks seem never to have been affronted by anything as indelicate as a razor. About the side-swept perfection of his hair, there is really nothing left to say. Consider the fate of the Jonas Brothers, the most recent act before Bieber to attempt teen pop stardom.
Bieber is more successful than Miley Cyrus too, and she was a legitimate phenomenon. And someone like Chris Brown — a superior dancer and singer with similarly top-notch songwriters in his stable — never stood a chance, even before his assault charge: His good looks and movements were a little too mature even when he debuted, at the age of But do teen girls really care if there are or are not corporations backing their obsessions?
As a general rule, no. Still: The idea of a Bieber as an impossible underdog victor is, at the very least, another positive angle to push. He came from, like, such a small town. It gives us hope. He's honest about his feelings - he previously confessed he still loves his ex and admitted when he's in the wrong. We agree! He's always up for a laugh. Disclaimer: After watching this you may just become a Belieber.
Although nothing has been confirmed yet, fans are hoping to hear new music from Bieber in , after his manager Scooter Braun teased his fifth album online.
While boys are susceptible to Bieber Fever, it's adolescent girls who pose the highest risk, something the music industry is happy to support. She says she now prefers One Direction. This isn't the first time science has been used to attempt to explain the popularity of Justin Bieber. The only cure for this strand of Bieber fever is negative press about the singer. With that in mind, how about this: Bieber's newest album, Believe , may have sold 50, less copies than was expected.
Until then, steel yourself from catching Bieber fever in any way you can. For more on the study, head over to WSJ. Check out the reactions to Justin Bieber's latest album, Believe , below.
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