Pittsburgh-based Heinz started a year ago with odd ideas one that was rejected was Fruit Loops-flavored fries, says Carroll and pared them, through extensive research and testing, down to five. If there were any doubts about the direction Heinz was taking before purple and green ketchup, they're gone now, said Leonard Teitelbaum, an analyst with Merrill Lynch.
Heinz already dominates the frozen potato product market, getting 54 cents for every dollar in sales last year, Teitelbaum said. They should be able to prove it again. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
Heinz EZ Squirt ketchup Launch date: The not-so-bright idea: Non-red ketchup for kids The lesson learned: Heinz decided to cater to kids who love to play with food by offering its popular ketchup brand in multiple hues including green, purple and blue. The gambit was wildly successful the first couple of years. At the end of the day, however, most people still like to see red ketchup on their hot dogs, so the fad died out. The last bottles of off-color ketchup were pulled from store shelves in Ore-Ida Funky Fries Launch date: The not-so-bright idea: French fries for kids with wacky flavors and colors The lesson learned: Hoping to capitalize on the initial EZ Squirt ketchup craze, Ore-Ida invented french fries with a twist: Now kids could really gross out their parents by dipping cinnamon-, chocolate- and sour cream-flavored or blue-colored spuds into their purple ketchup!
Unfortunately for Ore-Ida, Mom and Dad are the ones who do the grocery shopping — and they tend to prefer their fries golden brown and seasoned with salt. The lesson learned: The idea of a healthy, fat-free potato chips seemed like a no-brainer at the time. However, reports quickly spread of people getting stomach cramps and diarrhea from the olestra-laden chips — so many that the FDA eventually required a warning label on every bag of Wow chips.
Talk about a sales killer. Sometimes you need the dip on the outside, not the inside. Even with some heavy marketing, the venture failed and kids were not charmed, nor were adults. I think Ore-Ida would like very much to forget these ever existed. Maybe someday it will be time for these bizarro French fries, but not yet Labels: cinna-stiks , cocoa crispers , crunchy rings , french fry diary , funky fries , heinz , ketchup , kool blue , Ore-Ida , sour cream and jive.
No comments:. Newer Post Older Post Home. Subscribe to: Post Comments Atom. About Me I'm a professional writer and a reviewer of popular culture in all its forms. I've done stints in radio, journalism and video retail. Search This Blog. Social Media. Popular Posts. A couple days ago I talked about Burger King's new French fries , today I take a look at the previous version that was so bad it kept me This is the show that finds folks who are addicted to French Fry Diary Tasti-Fries.
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